Find out what you do well, and make it your trademark

Excerpts from "Find out what you do well, and make it your trademark."
By Amy Joyce

…You, too, can be a brand.

In making a personal career brand, you'll be the go-to-guy for that one thing you like to do, you'll be different from the woman in the next cubicle, and you'll have something to talk about at your next job interview.

If you're relatively new to the work force, this is your time to make a plan, and name for yourself. That way you won't fade into the background and can work on the projects you want to work on. That one skill may gain you a nod, a notice and perhaps a new job.

…Do something and do it well. Call it what you like-brand building, making a name for yourself, finding your niche-it's important, especially today, when random jobs aren't just falling into people's laps.

…Build your own buzz. "Young people sometimes feel like they're not taken seriously by others who are more established," said Dan Sondhelm, partner and vice president with Morrison/Carlisle, a financial public relations firm. "But when you do build a brand for yourself, it shows credibility."

…Develop an expertise. Make yourself an expert. Talk to others you admire. Stay up on recent industry news. Take classes. Listen…

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