| Attitudes About Older Workers May
Have To Change
Reprinted from our newsletter: by Fred Brock from the New
York Times, as presented in The Charlotte Observer on May
5, 2000.
Beverly Goldberg has a warning for corporate America: Change
your attitude toward older workers or face the consequences.
Goldberg, author of "Age Works" (The Free Press,
$25), notes that in 10 years, vast numbers of the baby-boom
generation will begin reaching the traditional retirement
age of 65. But, she says, few companies have noticed that
there will not be enough younger workers to replace them.
By comparison, today's tight labor market could look benign.
Even if the economy turned sour, the labor shortage would
ease only temporarily, says Goldberg, who is also a management
consultant and vice president of the Century Foundation, a
New York public policy research institute formerly known as
the Twentieth Century Fund.
"The most problematic possibility is a continued strong
economy that collides with the retirement of the baby boomers,"
she writes. "That scenario would mean an economic catastrophe."
As early as 2005, when some boomers begin retiring early,
a sharp increase in the number of workers over 55 will be
needed to maintain the percentage of the population that is
employed, she says.
A lot of companies will have to scramble to retain or hire
older workers or retirees, many of whom are sitting atop fat
401(k) accounts. Money alone may not lure them. An adjustment
in corporate attitudes may be necessary.
That is not good news for companies that have engaged in
even the most subtle age bias. It is also a problem for big
corporations that through mergers, downsizing, and restructurings
- have sowed anger, fear, and disillusionment among their
workers, especially their older ones.
In her book, Goldberg calls the current workplace a "world
of anxiety and distrust."
"Whenever I talk to older workers in big corporations,
the one thing I most often hear is how they just can't wait
to retire," Goldberg said in an interview. "They
have had it.
Not that they want to quit working, but that they want to
do something on their own terms, or work the hours that suit
them."
One company that is heeding such warnings is the McDonald's
Corp. Its image as an employer of teenagers is changing through
its efforts to recruit more older workers.
"We're still going to see a mix of ages working in our
restaurants," said Barry Mehrmann, director of McDonald's
Human Resources Design Center in Oak Brook, Ill. "But
from a strategy point of view, we are clearly looking at older
workers and the things we can do to attract them."
McDonald's is looking specifically to increase the share
of older workers in its company-owned restaurants. Right now,
about 7 percent, or three workers per restaurant, are 60 or
older. The company attracts older workers by offering flexible
schedules and, for those on Social Security, help in tracking
earnings to avoid losing benefits. It also offers management
opportunities.
Older workers are often good role models, Mehrmann said.
"Their retention fate is very high," he explained.
Goldberg said more companies needed to follow the McDonald's
example.
'Many companies fail to train older workers, because they
think they're going to leave." She said. "They really
don't consider them a part of the team or essential to the
work that's being done. They see them as sort of hanging around,
which is a big mistake."
Just wait a few years, when these companies try to retain
or rehire older workers, she added. "These workers are
going to say, 'Never mind.' They're going to go off and do
something else in retirement - start their own business, pursue
hobbies or go back to school and get a degree."
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